Then we’ll cover seven Google News SEO tactics to help your content appear as a suggestion. They also appear on Google Search, in the “News” tab or “Top Stories” on the search engine results page (SERP). 7 Google News SEO Tactics to Help You RankWe’ve already established that dedicated news websites aren’t the only ones that can gain visibility on Google News channels. Add Your Site to Google Publisher CenterSet up Google Publisher Center (an easy 30-minute task) to manage how your site appears on Google News. Only Write Newsworthy Content and Stick to PoliciesAbove all, your Google News SEO content has to be newsworthy.