7 Common Google Analytics 4 Configuration Mistakes To Avoid

May 29, 2023

If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics was. In this article, we will explore five common Google Analytics 4 mistakes that can easily happen and provide practical tips to avoid them. Not Setting Data Retention PeriodGA4 comes with a two-month data retention period by default, and you have the option to set it to 14 months. In such cases, it hides user data from the reports and models data based on user behavior. ConclusionIn conclusion, it is crucial to avoid common configuration mistakes when setting up Google Analytics 4 to ensure accurate and reliable data collection.

The source of this news is from Search Engine Journal