60% of Perplexity citations overlap with top 10 Google organic results

April 05, 2024

Sixty percent of citations on AI search engine Perplexity overlap with the top 10 Google organic search results, according to a new analysis. Both Perplexity and Google cite authoritative sites like the Mayo Clinic and the National Institutes of Health. This finding may seem a bit surprising considering an analysis that found 94% of Google Search Generative Experience links are different from its own organic results. In Ecommerce, Perplexity and Google cited Wikipedia and Amazon. But after that, Google cited Quora and Consumer Reports while Perplexity cited Reddit.

The source of this news is from Search Engine Land