6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution

March 05, 2024

First-Touch Attribution: Capturing Initial EngagementFirst-touch attribution places emphasis on the very first interaction a user has with your brand. Last-Touch Attribution: Closing The Conversion LoopOn the flip side, last-touch attribution identifies only the final interaction before a conversion event. Campaign effectiveness: Last-touch attribution provides a clear picture of which marketing effort is directly responsible for driving users to take the desired action. Assess The Likelihood Of A Session ConvertingIn typical last-touch attribution, conversion rates are based on the channel a user last interacted with. First-touch and Last-touch attribution models offer distinct advantages, from optimizing awareness-building strategies to refining conversion-focused campaigns.

The source of this news is from Search Engine Journal