Marketing ReportsMarketing reports help you document all parts of your strategy to give you an overview of what’s working and what isn’t. Just like sales and marketing reports, periodic reports can be a great way to measure how close you are to achieving your KPIs by letting you compare current results with past reports. Now that we’ve covered the six main types of reports, let’s explore how reports can be formatted. But most people don’t want to sift through 100 pages for a proposal report or a monthly sales report. Use Different Types of Reports to Make Informed DecisionsDifferent types of reports can help guide decisions in different areas of your business.