6 Types of Ecommerce: Business Models, Marketing, and More

Business-to-Consumer (B2C)The B2C ecommerce business model involves a business selling products directly to consumers. 6 Proven Marketing Strategies for Ecommerce BrandsEffective ecommerce marketing reduces acquisition costs, improves customer experiences, and builds brand awareness. Further reading: Learn the content marketing process, from planning to publishing and beyond, in our Ultimate Content Marketing Guide for 2023. Social Media MarketingSocial media marketing is using social media to grow your brand’s audience, improve its reputation, and increase revenue. Organize Your Ecommerce Marketing Efforts with SemrushWhichever type of ecommerce business you run, the best way to gain visibility and trust is with a data-informed marketing strategy.