There are dozens of metrics you can use to review PPC performance depending on your business objectives. While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. For the purpose of this article, let’s say conversion volume is your primary KPI, and conversion rate is your secondary KPI. AudiencesWhen tracking and analyzing your campaign performance, it’s helpful to consider who will be digesting performance data. Dig deeper: 3 ways to stay on top of PPC performanceGlean meaningful insights to inform your PPC campaignsTracking and analyzing PPC performance is no small feat.