6 Things That SEOs Need to Know About Growth PlanningShareholder's expectations around ROI planningUnderstand your client's business model and sales process as well as they doCenter your keyword focus around the client's right-to-ownPlan campaign tactics for short-term, mid-term, and long-term valueMonthly and quarterly analyticsStay in close communication with your clients about their ever-changing business prioritiesSEO Strategic Planning for Business Growth1. Understand your client's business model and sales process as well as they do3. A warm welcome to the In Search SEO podcast, Ken Marshall.In this episode, Ken shares 6 things SEOs need to know about growth planning, including:Ken: Hey, David, thanks for having me. And I think aligning there is how you win with SEO and with the clients that you serve.D: So today, you're showing six things that SEOs need to know about growth planning. And if you're not, you're just saying don't treat me this way, or I want my money without being held accountable for it.