Struggling to boost your Google Ads campaign performance? Ensure conversion setup is accurateWhen figuring out why a Google Ads campaign isn’t doing well, start by checking how conversions are set up. Regularly monitoring and optimizing search impression share is a proactive strategy to fine-tune campaigns and maximize a campaign’s reach. 6 must-do tactics to optimize your Google Ads campaignsGetting a Google Ads campaign back on track requires a methodical approach to identify and address underlying issues. With ongoing refinement guided by metrics, you can unlock the full potential of your Google Ads investment.