6 SEO Experiments That Help Reveal How Google Works

“Test, test, test!” We hear it shouted from the virtual rooftops of X and LinkedIn. But if you’re focused on running a business, how often do you get a chance to test SEO fundamentals to their limits? In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works. Keywords Explorer is great for spot checks, but what if you wanted to track multiple keywords in a bigger SEO experiment? If you want to run your own SEO experiments, you can start by recreating Ahrefs’ more successful SEO experiments.