6 SEO Benchmarks That Actually Matter (for 2024)

So, with that out of the way, here’s where you should focus:7 SEO Benchmarks Worth EstablishingI like to benchmark search engine optimization using two categories:Lagging and lead metrics. Organic Search TrafficNo lagging KPI is more important than organic search traffic from Google Analytics. Here’s how to benchmark organic search traffic on landing pages. Organic Keyword Footprint + Keyword ValueYou can use Google Search Console to measure your total keyword footprint. If you examine most organic search results, you’ll see that websites with powerful link profiles dominate.