Microsoft Audience Ads has kicked off the fall with a series of new product updates. Casual games expansionMicrosoft is rolling out Audience Ads to new placements, such as home, menu, and game screens across games that come defaulted onto Windows computers. Microsoft 365 expansionThis month, Microsoft is planning to roll out Audience Ads to new markets of the free consumer version of the Microsoft 365 mobile app in the US. The latest Microsoft Audience Ads updates were designed to help advertisers create more engaging campaigns that reach their target audience. Product marketing manager, Kevin Salat, said in a statement:"With Microsoft Audience Ads, you can target your ideal audience based on Microsoft’s understanding of their interests and consumer intent signals.