Social media advertising delivers targeted ads to users on social media platforms based on their online behaviors, interests, and demographics. Read our guide: The Beginner’s Guide to Social Media Advertising in 20236 Advantages of Social Media AdvertisingIn 2021, the global social media advertising market was worth $181.2 billion. Social Ads Can Be Cost-EffectiveAnother advantage of social media ads is that the platforms use smart algorithms to ensure that the right people see your ads. Socials Get Real-Time FeedbackOne of the great advantages of social media advertising is that you get real-time feedback on your campaigns. Platforms for Social Media AdvertisingYou’re spoiled for choice with social media advertising.