Instagram SEO can give your brand more visibility if you know how to leverage it. While Instagram SEO has some similarities to regular SEO, it’s also platform-specific and very different from Google. Search TextLike regular SEO, search text—the text a user types into the search bar—is the most important ranking factor on Instagram. But these six Instagram SEO tips will help increase your discoverability on the platform. Use Instagram SEO to Grow Your BusinessRemember, SEO for Instagram isn’t a quick fix for reach and engagement.