6 Google Analytics 4 alternatives that marketers are switching to

July 11, 2023

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Below, we take a look at the up-and-coming analytics platforms that are proving increasingly popular among former Google Analytics devotees. Semrush has always been a popular tool amongst marketers, but now, some are making it their go-to data analytics tool instead of Google Analytics. Fathom is proving to be a popular analytics tool because it’s easy-to-use and is privacy-focused. Simple Analytics describes itself as a “privacy first Google Analytics alternative,” making it a popular choice for marketers within the EU.

The source of this news is from Search Engine Land