If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list. But marketing is an essential part of every business and every leader must be a marketer to be successful. In “The Power of Moments,” Chip Heath and Dan Heath help readers understand how our minds process and classify experiences. For years, the B2B marketing playbook was pretty boring – even a bit annoying.