6 Benefits of SEO and Paid Search Working Together

February 15, 2024

Table of Contents:The Differences Between Paid Search and Organic SearchDigital marketing tends to include both paid ads and organic search, but they rarely work together. The placement of an organic listing is dependent upon the search engine’s algorithm whereas paid search listings always appear at the top of the search results. Paid search listings, as the name suggests, only appear in search results if someone made a direct payment. Level of Control and InvestmentAnother key difference between PPC and SEO is that paid search typically gets much more investment. Think about it, paid search is like a faucet that you can turn on or off: you open the tap (i.e.

The source of this news is from SEO Clarity