6 areas to address before increasing B2B paid media investment

February 16, 2024

We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building a plane while flying it. Typically, clients failed to recognize the value of paid media, resulting in budget cuts, which was a predictable outcome. Performance expectationsIf you need to drive more revenue in the next week or two, it won’t happen just by turning on B2B paid media campaigns. Dig deeper: A guide to effective PPC projectionsEssentials for high-performing B2B paid media campaignsIf you can confidently say that none of the above is an issue, you’re ready to start testing paid campaigns. Either way, a little tune-up of the fundamentals will go a long way to improving the ROI of any media campaigns to follow.

The source of this news is from Search Engine Land