Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Here’s where respondents said they start searching when shopping online:Amazon: 50%50% Google: 31.5%31.5% Retail or brands websites: 14%14% Reviews websites: 2%2% Social media: 2%But. Gen Z was also the most likely group to start their shopping journey on social media (5%). 56% of consumers consider search results (on Google and other search engines) when making purchase decisions. It skewed heavily toward millennials, who made up 53% of respondents, followed by Gen X (29%); Baby Boomers (10%) and Gen Z (8%).