Before you officially get the partnership kicked off, there’s a lot of ground to cover to help you set the stage for success and make a great first impression. As SEOs know, every website has two areas that need focused analysis before you kick off an SEO program: content and back-end setup. The content management system: Make sure you know the answers to major CMS questions: Can you update content easily? It also ensures you are aligned on the SEO goals of each page, including the queries they’re intended to address. Working toward a successful SEO engagementThis might sound like a lot of work to commit to before the client has paid a dollar for the engagement.