5 Ways to Analyze Topic Coverage Using MarketMuse

December 25, 2023

Let’s use Content Marketing Institute as an example and look at the coverage around the topic “strategy”. Plus, I’ve sorted it by Page Authority descending so I can focus on the highest authority pages. I could further refine the list by rank range, combined with Personalized Difficulty (PD), Topic Authority (TA), and value. But we’re going to go even deeper into how the term “content strategy” is covered across The Content Marketing Institute’s website. Click to enlargeReflect creates a topic universe for the subject (content strategy) consisting of:The topic model.

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