Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube. – and it is now accessible to all YouTube advertisers. Content-level brand safety accreditationYouTube has received content-level brand safety accreditation from the Media Rating Council for the third year in a row following an extensive audit. YouTube advertising is 99% effective in ensuring brand safety for in-stream, livestream, Shorts, and Watch Next/Home feed content, meeting GARM brand safety standards.