5 ways Google and YouTube advertisers can protect their brands

Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube. – and it is now accessible to all YouTube advertisers. Content-level brand safety accreditationYouTube has received content-level brand safety accreditation from the Media Rating Council for the third year in a row following an extensive audit. YouTube advertising is 99% effective in ensuring brand safety for in-stream, livestream, Shorts, and Watch Next/Home feed content, meeting GARM brand safety standards.