5 Uses of Search Journeys for E-commerce Sites [Including Research]

A user's search journey covers the steps they take while searching for information or solutions using online search engines. That's where Topic Explorer’s Search Journeys, powered by Sia (seoClarity's AI Assistant), steps in to give you the upper hand. By harnessing the power of clickstream datasets and generative AI, Search Journeys goes beyond the basics of keyword research. It's your key to understanding the full scope of your audience's search journey, both before and after they enter their search query. 5 Applications of the Entire User Search Journey for E-commerce SitesNow, let’s dive into the many different ways a full understanding of your users’ search journeys can enhance your digital marketing efforts.