5 tips to make your B2B content more human

March 15, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. Just because we are considering B2B content doesn’t mean, for example, that social channels and video content are off-limits. So much B2B content makes it safe in a rational place, covering the “facts” about their product or service. Humanizing your B2B content to drive actionsThe thread tying all five tips together is to remember that B2B customers are human and shouldn’t require a completely different strategy from B2C content.

The source of this news is from Search Engine Land