Below are some of the most helpful tactics for handling PPC requests that I’ve learned after over five years of working at a digital agency. This gives you a better understanding of how important the request actually is and allows everyone to prioritize accordingly. This includes anticipating frequently asked questions so that client/stakeholder requests don’t derail your day. At the start of the project, ask what the most important KPIs are to them and their bosses. Managing requests from clients and stakeholdersWhen a client or stakeholder makes a request, the goal is to be accommodating but reasonable.