5 tips for effective PPC bidding on a budget

So, before you start throwing money at Google Ads or Microsoft Advertising, read these five essential tips for PPC bidding on a budget. In paid search, we call these long-tail keywords: keywords that have more qualifying words and have lower search volume. Taking it one step further with “custom bumper stickers” and “design your own bumper stickers” will lower the monthly searches even more, but their intent is much more specific. If someone searches for “bumper stickers,” they could mean they want to create a custom bumper sticker. But they could also just be looking to purchase a specific bumper or they could be researching the origin of bumper stickers.