The time you spend improving your landing page conversion rates will compound into better sales, higher profitability, and stronger digital marketing campaign results. Tip 1: Create unique landing pages for unique audiencesThis is not a suggestion to use a unique landing page for every keyword. For example, your Reddit landing page can have significantly more text than your Facebook landing page to allow this audience to learn and engage. Test your landing page with color filters to be sure those with color blindness can view and read your page elements. Improve your PPC landing pages for compounding winsYour landing page conversion rates directly correlate to your customer’s ability to perceive that you are the answer to their needs and desires.