5 tips for capturing more enterprise-level leads with B2B search

Think about what other keywords your buyer might be searching for, knowing that larger companies have different needs and concerns. Larger companies should have a larger value assigned to them in CRM. When used with a value-based bidding strategy like maximize conversion value or tROAS, the algorithm will prioritize the largest value leads first. Using the LinkedIn Website Demographics tool, you can glean insights into the companies, job titles, job functions and more that have interacted with your ads. These audiences can also be used for conversion value rules to increase bids.