5 things ecommerce advertisers can do with first-party data

Below are five fundamental actions you can take to improve the quality of your ad account with first-party data strategies. Get your data directly integrated into all of your ad platformsIt’s no longer just about getting first-party data added, but how. This increases the importance of high-quality first-party audience data. As with integrating your first-party data, this will further enrich your audience data. Essentially, I combine their first-party data audiences with their third-party remarketing audiences and only run with these combined in the audience signal.