But when you run a local business, one of the worst things that can happen to your business is having your Google Business Profile suspended. When a Google Business Profile is suspended, it either disappears from Google completely (which is often the case) or becomes inaccessible to the profile owner or manager. When your Business Profile gets suspended, the first step is to thoroughly read the Guidelines for Representing Your Business on Google. The short-term gains you might get from keyword stuffing your business name are not worth the risk of getting your Google Business Profile suspended. He then set up another Google Business Profile for a “new” business he started – a sod-laying business.