“Five questions with…” features SEO professionals and marketers of all experience levels. To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da Vinci to shame. I discovered the idea of search engines in my mid-teens but only properly learned SEO from the ground up after joining a Germany-based SEO agency in 2011. Most SEOs start way too technical. Always test things out yourself.