With more and more businesses seeking innovative ways to boost efficiency and maximize their marketing potential, AI is quickly becoming one of the most sought-out solutions. By knowing exactly what your target audience needs, you can almost guarantee that your marketing campaign will hit its KPIs and success metrics. Use AI to study your target audience to help you and your team quickly:Use your customer’s voice to help them relate to your content. Create high-intent content that fits into the hub & spoke content marketing model. By studying your target audience, you can understand exactly what you need to say to convert a lead into a sale.