For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. Yes, B2B marketers should nail the desktop experience first since it’s still where we see most quality conversions happen. With rare exceptions, mobile conversions tend to be higher funnel than desktop conversions. Make your mobile B2B marketing campaigns betterAs you read this, you're probably thinking of dozens of other nuances distinguishing the mobile B2B advertising experience from its desktop counterpart.