5 Metrics to Use in SEO Split Testing (And Rankings Isn’t One)

March 19, 2024

Choosing the right metric for an SEO split test directly impacts the validity and applicability of your test results. Below, we’ll go over some of the best metrics to track for SEO split testing and provide insight into why rankings – one of the most coveted metrics in SEO – aren’t one of them. Table of Contents:5 of the Best Metrics to Run SEO Split Tests ForLet’s jump into some of the best metrics to use for SEO split testing and the reason behind why they’re a good fit for driving meaningful and measurable results. Here are some of the main reasons why we don’t recommend running an SEO split test for rankings. As such, it’s more beneficial to run your SEO split test for revenue-based metrics rather than rankings.

The source of this news is from SEO Clarity