But the benefits of smart internal linking at scale are undeniable, and we've worked with many clients to achieve amazing results. In this collection of case studies from our clients, we showcase the power of internal linking for enterprise brands and demonstrate how it can significantly impact a site's visibility, authority, and overall success. They created a category, then added the category page in the top navigation along with the few relevant category pages for internal linking. Once the new category page was created, Google replaced the search page within a few weeks with this new category page, creating an opportunity to expand their product line. And yet, so many enterprises miss out on this huge SEO opportunity because they think internal linking at scale is too complicated and too time-consuming!