5 essential PPC skills every agency pro must have

But after over a decade working in PPC (and training hundreds of specialists), it’s by far the primary reason for PPC people to climb the agency ladder. However, it remains absolutely vital for successful agency PPC specialists. By talking to other PPC peers, you will basically take shortcuts to PPC mastery. Essential PPC skills that every agency pro should masterPPC is about more than choosing the right keyword match type or writing ad copy. Once you layer the above skills on top of the technical nitty-gritty, you are ready to move up the agency ladder.