404 Not Found error pages: the do’s and don’ts

In this post, we’ll go through the dos and don’ts of a 404 page and help you get more value out of it. In that case, it’s much better to serve a 503 Service Unavailable message than serve a 404 error not found. Ebay.com’s 404 pageLego’s 404 page is still awesomeOur own 404 pageThe value of your 404 pageMany marketers and website owners don’t see the value in the 404 page, which shouldn’t be the case. The default 404 page that WordPress createsWhat not to do on a 404 page (the Don’ts)Many websites do a 301 redirect from a 404 page to the homepage, which is not a good practice. Read more: Website maintenance: 404 error pages »