Pulling content ideas, inspiration, and even language from real-life sources can help your content stand out, resonate with your target audience, and even alleviate any concerns they have. Source content from employeesThe single greatest source of content is from front-line employees. Source content from current customersAnother well of great content ideas is from your current customers or clients. Source content from past customersPast customer reviews are among the easiest yet impactful wells to pull content ideas and language. Source content from competitorsA surprising source of content ideas can come from your competitors.