How to prepare for Black Friday and Cyber MondayBlack Friday and Cyber Monday are two of the biggest shopping days of the year, and businesses can use digital marketing services to prepare for them. The best time to start planning your Black Friday and Cyber Monday email marketing campaigns is in September. The best time to start planning your Black Friday and Cyber Monday email marketing campaigns is in September. Here are some tips for running paid social ads for Black Friday and Cyber Monday:Choose the right platform. By following these tips, you can run effective paid social ads to help you reach your Black Friday and Cyber Monday goals.