Every digital agency is actively seeking new ways to improve their clients’ marketing performance. Instead, save time and money and let UserWay’s automated Image Alt tool generate the alt text for you, using AI. If used, the image alt text should include the same words as in the image. Poor or random alt text descriptions can arguably be worse than having no alt text at all. They tried to find a solution that catered to both web accessibility and performance but it was like ‘hunting for a unicorn’.