4 simple ways to put an end to unprotected paid search

September 15, 2023

In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives. Deploying robust brand protection measures involves consistent monitoring of search results and active collaboration with brand protection platforms such as Adthena Ad-Hijacking. Kick out the trademark infringersTrademark infringement in search refers to the unauthorized use of a registered trademark or brand name in online search advertising, particularly in paid search campaigns. It’s time to put an end to unprotected paid searchAs we explored, when your brand is unprotected in paid search, it’s left wide open to competitors stealing valuable clicks or affiliates hijacking your ads and compromising brand integrity.

The source of this news is from Search Engine Land