The four pillars of SEOThe four key areas of SEO that site owners need to consider are:Technical SEO : How well your content can be crawled and indexed. Off-site SEO: Building authority to boost trust and rankings. If you are a small business using WordPress (or a similar CMS) for your website, technical SEO should be something you can check off your list pretty quickly. If you have a large, bespoke website with millions of pages, technical SEO becomes much more important (and troublesome). In 2024 and beyond, much of what is “technical SEO” is actually part of your website and CMS.