This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits. Evergreen content is most of the performance PR game – except for hot trendsWhile trend recognition represents a great opportunity for brands and publishers alike, it’s not where you’ll find the bulk of your results from performance PR. Social media repurposing – featuring the brand in things like Reels and Stories – represents more incremental placements to access with performance PR. But even the most standout SEO teams won’t be able to deliver the organic impact of holistic performance PR campaigns. Using performance PR to drive brand discovery and visibilityCombining volume, audience, and trusted third-party credibility creates a huge opportunity for brand/product discovery and instant revenue.