Online marketing, AKA digital marketing, uses online platforms and digital technologies to promote products or services. Setting the Stage for Your Online Marketing ApproachBefore you execute online marketing strategies for your small business, you should develop a game plan. Social Media MarketingSocial media marketing incorporates social media platforms like Facebook, Instagram, Twitter, and LinkedIn in promoting your products or services. To cover your bases, a combination of SEO, social media, email marketing, and paid strategies might be the best route for your online marketing plan. Further reading: 7 Effective Digital Marketing Channels & How to Use ThemImplementing Online Marketing Strategies for Your Small BusinessClearly, committing to a small business digital marketing strategy is a worthwhile step to reaching your business objectives.