4 new Google Performance Max features are coming soon

Google just announced that they’re adding four new Performance Max (PMax) features. Additional reporting – asset group level reporting and budget pacing insights will continue to help advertisers increase their understanding of how campaigns are performing. Second, budget pacing insights can help advertisers ensure that their campaigns are delivering the desired results. To simplify the process of creating video ads, video creation tools have been integrated directly into the Performance Max campaign setup and editing workflows. In addition, budget pacing insights will be available soon, providing you with automated suggestions to optimize budgets and improve campaign performance.