4 new Google Analytics 4 Home page features

Google Analytics has incorporated a brief tutorial for new Google Analytics 4 users on the Home page. Editors and Administrators who utilize Google Ads in conjunction with Google Analytics data will now see a banner titled “Verify your Google Ads settings” at the top of the Home page. This section now offers users cards that are popular across all Analytics properties (to aid new Google Analytics 4 users) and cards that users frequently return to. Google Analytics will use this input to better curate the Home page for users in the future. Overall, these updates significantly streamline the process of utilizing Google Analytics data to inform and optimize advertising strategies.