4 keys to SEO and PPC collaboration in 2024

March 22, 2024

I’ve already covered the important reports SEO and PPC teams need to run (and share) to help each other succeed so I won’t go in-depth on those here. However, there are other key initiatives paid and organic teams need to incorporate into their joint 2024 strategies to help everyone navigate the early days of AI. Along with the usual benefits of collaboration – shared learnings, strategic alignment, gap coverage and discovering anomalies or new patterns – SEO and PPC teams can mitigate the risks of getting siloed and tackling rapid change with different agendas. SEO teams can continue to bolster PPC efforts when new competitors enter the auction – and/or when engagement costs climb past the point of viable ROI. Shared learnings off-GoogleIn 2024, paid and organic collaboration must expand to platforms beyond the search engines as search behavior becomes more fragmented.

The source of this news is from Search Engine Land