4 Google Ads Custom Columns you need to use – and why

Yup, I’m talking about Custom Columns, my favorite Google update of 2022. Custom Columns are reporting columns you can create in the Google Ads UI to provide metrics and calculations important to your specific business. Why marketers should use Custom ColumnsThere are hundreds, if not thousands, of possible use cases for Custom Columns. Custom Columns reporting is key to this functionality. Using Google Ads’ full functionalityThe 2022 updates added tons of agility to Custom Columns.