You’ll even see some FAQ page examples and get access to our free FAQ templates. Large brands may even have category pages and FAQ child pages—more specific FAQ pages that fall under the category pages. Here’s an example of a good URL structure for a brand with many FAQ pages:Page Type URL Example Main FAQ page /faqs/ FAQ category page /faqs/shipping/ Individual FAQ child page /faqs/how-long-does-shipping-take/Leverage Internal LinkingAn internal link is when you link from one page on your website to another page on your website. Download the product-based ecommerce FAQ template:ASOSThe ASOS FAQ section groups FAQ questions by category. The sidebar that links to other categories is also included on FAQ category pages and individual FAQ pages.