This article discusses four initiatives I’ve seen drive great results for my B2B clients, including:Testing new channels to meet your audience where they are. Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth. On the paid media side, there are three main functions I recommend you start using AI to help with:Our favorite copy AI tools besides ChatGPT are Jasper, Grammarly and Quillbot. Your customer service team, sales team, product reviews, online reviews, and social media accounts are great resources for insights about:Why people buy. Especially lately, free and budget-friendly features have emerged to help marketers do their jobs.